Bringing your gross sales coaching program to a company occasion perhaps an important concept, however the price of hiring a band for leisure could possibly be prohibitive, if you do not know what you are doing. Earlier than we took our coaching bundle to the company occasion, we determined to extend our Company Occasion Leisure IQ (CEE-IQ), and discover a dynamic centerpoint, name it an answer, if you’ll, to the issue of excessive value leisure.
First, we discovered it was all about location. Creating an occasion in Houston’s excessive trend district meant hiring bands to return lengthy distance from Las Vegas, or Los Angeles, however we had the final word in conference middle sources. And the climate? Even within the winter, the climate in Houston is superior… Until they’ve excessive water. Excessive water is usually a bit discouraging. However Houston is not normally beneath water.
So if it is all about location… Choose that first.
Articles of Gross sales Coaching
Your greatest buffer for gross sales coaching is all the time going to be the leisure you select. Why? As a result of when the coaching is over, and your gross sales crew goes dwelling to mama for the night time, they want one thing BIG to create a reminiscence. They want a Las Vegas Type Lights and Music night time to instill in them a sort of reminiscence that takes them straight to the coaching they realized at Your Company Occasion.
The highest, most profound of all Articles of Gross sales Coaching, is the music or leisure you choose to impression your CEE-IQ. The higher decisions of music, the extra your trainees will study and retain after the company occasion.
After all, the subsequent on the Articles of Gross sales Coaching could be location. I imply, are we speaking heat sandy seashores, or ocean waves? Or mountains? Being an enormous metropolis sort of individual, I am extra doubtless to decide on a metropolis like Los Angeles, the place oceans and mountains are shut at hand. I am gonna love these views.
Phrases that Promote
The following factor on that CEE-IQ is my agenda. Phrases chosen all the time make an enormous distinction, and once I point out on my gross sales brochure that we’ll be internet hosting a Las Vegas Type Dance Band, my individuals know they will anticipate that show-girl expertise, it doesn’t matter what venue we select.
But when I select as an alternative to say Los Angeles Type Massive Band, you possibly can guess they’re anticipating a Pink Carpet occasion with limos, lights and celebrities. My CEE-IQ goes to incorporate the phrase choice, and I am going to select phrases that promote.